What is Local SEO & How it has got to be done in 2020
The term Local SEO denotes the search engine optimization operations that are performed at the local level, which in turn makes a business visible in local searches, the advantages of using local SEO is manifolds lets have a look at some of the advantages of Local SEO -
- Increases the visibility of a business at the local level.
- Increases the chances of getting more customers with high intent.
- Helps in making complete utility of the “near me” keyword.
- Its extremely voice search friendly.
Now for what sort of businesses is local SEO appropriate ?
Obviously businesses such as E commerce business, Apps driven businesses, Multi national businesses are less likely to benefit from it, the other businesses benefit from it a lot, such as malls, local service providers, Restaurants etc, etc.
Lets get to the best part, how do you perform local SEO in 2020
Here is how you do it -
Google Local Listing -
Many have already discussed about how advantageous it is for local businesses to register their business in Google My Business but in this article I am going to share with you some advanced tips in listing your business at google local listings.
First of all you can use your targeted keyword instead of your business name in the business name area as I have done in the picture given below, however this method I would only suggest for service providers, trust me it achieves the achievable.
Second strategy is for all businesses and its Citations, citations is a great way for ranking your business locally. You can use your targeted keywords and use them as a citation for ranking your business locally.
Bing Places of businesses -
This is another place where registering your business could be a good idea as Bing Places of Business is the third largest search engine after YouTube, if you have not yet listed your business get it done today as many people also prefer it to search for things in the internet, I would like to also add here that for local SEO in Asian countries Bing Places of Business isn’t that much effective but in European countries its a great source for local traffic.
Business Listing Sites -
Business listing sites acts as a major catalyst for the Local SEO purposes, registering your business listing sites increases the chances for your business to show up in the search results, when people are looking for products/services in the same category as your business locally. Its also is a rich source of backlinks.
Free ads/free local classifieds -
Free ads serve as a very vital means for attracting local traffic into the website, free ads have a option of choosing the area for showing ads, you can choose the area you want for showing these ads, choose your local area and your free ads will be shown to people living in the area.
The potential of local SEO in 2020 is going to be very high as most of the people would start searching for products/services using the voice search, and in the voice search the “near me ” keyword would be used most often, besides why not take advantage of the fact that nearly 50 % of the people do google searches locally.