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Why Google Search Console is the Best Free SEO Tool

Written By Kaustav Bhattacharya on Sunday, March 8, 2020 | March 08, 2020

Why Google Search Console is the Best Free SEO Tool

Google Search Console is a tool that is used for indexing websites, monitoring performance of a website and a lot of other features that makes this tool the best SEO Tool.

The search console has undergone many changes over the years, and with each of the updates this tool has always proved, why it deserves to be ranked on the top spot in the list of free SEO tools.

The best part about this tool is this that it’s totally free, none of the features inside it is chargeable.

This tool was known as Google Webmaster Tools until May 20, 2015, it was in 2019 that the older version of it was completely removed and the Search Console looks, as it looks today.

Now let’s have a look at some of the reasons, what makes the Google Search Console the best free SEO Tool :-

Number 1Easy Indexing 

Google Search Console provides for the easy indexing of websites, indexing increases the visibility of a website, indexing helps in the ranking of a website in the SERP(Search Engine Results Page), it’s just about submitting the URL of a website and initiating a crawl request, and the rest will be done by Google Search Console, your website will get indexed within the next 10 to 20 minutes, sometimes it takes even more, but trust me its worth all the waiting.

Number 2 – Adding Properties 

Search Console provides for adding of properties in two formats, as a URL Prefix and as a Domain, you can get access to all the features of Search Console only when you add your URL as a property in Google Search Console.

  • Domain - Adding your URL as a domain involves adding it as all URLs across all subdomains, all URLs across https or http, this method requires a DNS verification.
  • URL Prefix – This involves adding your URL as Only URLs under entered address, Only URLs under specified protocol and this method provides a multiple verification method.

Number 3 – Performance Dashboard 

Here is what makes Google Search Console the best free SEO Tool, it shows the number of clicks your website has received, total impressions your website has got, the click through rate with your website, the average position of the website in the search results, what queries brought people to your website, the pages they visited, the location of the visits etc., now there is no other SEO website/software yet that can provide such amazing features and that too for free.

Number 4 – URL Inspection

This helps in inspecting the URL, and the errors associated with it, (if any), this tool helps in making the owner of the website/property understand, things that might affect its rankings on Google and if it had been indexed or not, and its coverage details, the errors report can help you take actions and solve those issues. It basically reflects the health of your URL.

Number 5 – Speed Feature 

Google Search Console has newly introduced the page speed checker, again this tool helps you check the page loading speed of your website, high page loading speed adversely affects the ranking of a website, so this tool is a life saver. This Tool actually tells you what are the resources that are taking time to load in your website, so that you can compress or remove those resources and reduce the loading speed of your website.

Number 6 – Removal Feature 

This feature in search console helps in removing the URL you don’t want for the search console to index, again this can help in removing the pages you feel embarrassed for or you simply don't want google to keep index of because of its content or some other reasons.

Number 7 – Mobile usability check 

This feature helps the website owner in understanding if the website is mobile responsive or not, if the website is not mobile friendly it will tell you about the errors and you can get them corrected to make it mobile responsive, this way your website will get ranked properly in the SERP(Search Engine Results Page).

Number 8 – Links 

This feature helps in understanding as to what are the websites that are linking to your website, the best part about this feature is this that you can identify toxic backlinks and disavow them, if your website shows a higher spam score.

Conclusion – 

Google Search Console is by far the best free SEO tool by Google, it provides so many premium features for free, that its contribution cannot be denied in terms of doing SEO for a Website, the data can be used in just so many ways to improve the visibility, performance, reputation and appearance of a website, that it deserves to be placed on the first place in the list for free SEO tools.


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